piracy.watch

Your catalogue has an audience your deals don't reach.

We put a dollar figure on the demand your streaming numbers never show, by title and by market.

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Tracking demand for 1K+ titles across 195 markets, updated daily.

A piracy.watch workspace - worldwide demand for a sample catalogue, with revenue at risk and unmet markets
Revenue at risk$4.2Mtrailing 90 days
Unmet markets318no deal in place
Built for the teams that need to see demand ahead of the deal, not after it Distribution & licensing Content protection Strategy & finance

The blind spot

Licensed data shows what people paid for. Not what they want.

Box office and streaming only count what your release schedule already made available. They are silent on the markets where you hold no deal, the windows that have not opened, and the services you do not sell to.

That demand is real and measurable. Right now your windowing, licensing and protection calls are being made without it, and the missed market never reaches the agenda.

What licensed data sees The audience that had a way to pay.
What piracy.watch sees Everyone who wanted to watch it, whether they paid or not.

The stakes

Watched everywhere. Paid for almost nowhere.

Independent industry estimates from Kearney and MUSO. We turn that industry-wide gap into a specific number for your own catalogue.

$75B Annual revenue attributed to unauthorised viewing worldwide.
$125B Projected by 2028 on the current trajectory.
216B Visits to unlicensed platforms in 2024.

What you get

Four outputs. Each one changes a conversation you are already having.

  1. 01 Revenue at riskWorldwide demand converted to dollars, by title and by territory.
  2. 02 Unmet demand, sizedRevenue sitting in markets where you have no active deal, sized, ranked and ready to take into a territory conversation.
  3. 03 Demand mapWhere every title is being watched, by market and over time.
  4. 04 Window timingWhere a window bled revenue: titles that peaked before the streaming window opened, markets where theatrical was over before the release reached them.
See them on a live workspace
The piracy.watch demand map - where a catalogue is being watched worldwide

Most catalogues have a high-demand market with no deal in place. Find yours.

Who it's for

Three teams. One number each is flying blind on.

Distribution & licensing

Walk into windowing and territory talks knowing where the demand is and what it is worth. Find licensing white space you had written off.

See the licensing demand gap

Content protection

See within hours when a title leaks and where exposure concentrates. Aim enforcement at the releases that move the number, not the noise.

See the takedown queue

Strategy & finance

The board is already asking what the catalogue is worth in markets you do not serve. Today the answer is an estimate. We make it a number, title by title, benchmarked against the market.

See the leaderboard

Questions

Questions we hear from distribution and protection leads.

We already have an anti-piracy team.

Good. This makes them sharper. It ranks where exposure concentrates so enforcement hits the highest-impact releases first, and it gives protection, distribution and finance one shared picture of demand to take into budget and strategy conversations.

Where does the data come from?

We aggregate millions of demand signals from multiple data brokers, across 195 markets and refreshed daily, resolved to your titles and reported as aggregates.

Can we see our own catalogue first?

Yes. The pilot runs an exposure report on a slice of your own catalogue before any commitment, so you can judge the data quality yourself.

The pilot runs on your own catalogue.

We pull a revenue-at-risk analysis for a slice of your titles before any contract is signed. No integration, no internal resource required. You see what the data shows for your catalogue, then decide if it is worth a conversation.

Explore the live demo